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We create high quality sneakers by collaborating closely with talented artists and local manufacturers. We call this co-design. By exporting SYOU, pronounced 'shoe', we hope to stimulate the local economy. This way we try to contribute to a better perception of a country. It’s a creative and commercial handshake across the world. Our current line comes straight from Colombia and is created with lots of energy and local love.
By uncovering local talent and establishing local partnerships, we promote the creativity, industry and richness of the national culture. Locally sourced materials and national talent allow us to create a truly co-designed sneaker range. Through our journey and ethical actions we hope to tell empowering and inspiring stories. This is only a part of our story, there is much more to it. Want to know more?DISCOVER SYOU